Virtus Investment Partners

Virtus Investment Partners is a global investment firm with a focus on alternative assets. The old website was an archaic relic of the internet, so we set out to build a new one that was modern, accessible, and easy to maintain.

The challenge was to make the site feel like approachable and trustworthy for the target audience, while still becoming a modern marketing tool on the web.

We designed something that felt like the familiar, old Virtus, but refreshed for the modern web. In order to signal that it was a modern, forward-thinking firm with evolution but stability consistently in mind.